The Beatles (1960-1970) is considered the most influential popular music act of the 20th century, widely recognized for its influence on popular culture, revolutionizing popular music, and reshaping the industry. In fact, their more than 200 studio recordings contributed to 60 distinct music genres and sub-genres. As the number one selling popular music act, the members of the Beatles have iconic status and an unparalleled global fan base. Their influence, and the inability of other bands and artists to replicate their success, has prompted questions such as: How did the Beatles become so successful? What factors contributed to their success? Why did they break up? Would the Beatles ever re-unite as a band? Would their innovative ways continued if they stayed together? Could another band ever replicate their success?
This book will answer those questions and more using the lens of economics and entrepreneurship.
For something a little closer to our times, check out my review of the movie "Yesterday."
The Beatles and Economics will help us answer several controversial questions that have dogged popular discussions of the Beatles since the band’s break up in 1970. Using the lens of economics this book will explore how...
* Note: these are subject to revision.
This section includes a few articles and downloads on the topic of the Beatles that might interest (or provoke) visitors to my website!